Link: PC World
Denver International Airport quietly drops the fee for wireless Internet access in time to serve ads to holiday travelers.
Stephen Lawson, IDG News Service
Monday, December 10, 2007Denver International Airport is betting that travelers will like getting something for free, and so far it looks like a good bet.
The airport, one of the busiest in the U.S., last month switched its public Wi-Fi offering from paid to advertising-supported. Within a week, and with no public notice of the change, Wi-Fi use grew tenfold, said Jim Winston, director of telecommunications for the airport. He expects the network to get even busier.
DIA is a large-scale case study of free Wi-Fi in airports. About 50 million passengers pass through the airport every year, with as many as 165,000 per day during busy times of the year, airport spokesman Jeff Green said. Now that Wi-Fi is free, there are 7,000 to 8,000 connections to the network per day, according to Winston. To link all those free users with the Internet, the airport at first bumped up its "backhaul" to 5M bps (bits per second) but later found that wasn't enough. It now has a 10M bps connection just for the Wi-Fi users.
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